Points to Consider in Store Design
Points to Consider in Store Design
Stores are areas where customers can meet their needs and product groups from various sectors. In physically visited stores, certain aspects that will direct customers to purchase must be at the forefront. It is necessary to give importance to the decoration of the store in order to direct the customer perception correctly and to achieve a pleasant sales experience. While creating a store decoration, the identity of the store should be at the forefront. Before starting the design, the question of whom this store appeals to is asked. We can exemplify the subject through a clothing store. Whether this store caters to women, men, plus sizes or children is quite important. For this reason, in design implementation, first of all, the characteristics of the target audience are determined, then a perception formation project is prepared for the identity of the store.
Prestigious Special Design Concepts
Prestigious concepts and the correct design of special spaces ensure successful results. For example; The door at a store entrance should not be heavy and closed. This creates the perception in customers that they cannot get in or that not everyone will be allowed in. For this reason, unless it is very luxurious, the doors of the stores open automatically if possible, or they do not have any doors at all. Stores without doors create a perception in the eyes of consumers that everyone can enter. The customer, who sees a store with no door or an open door, knows that he or she can enter and leave the store easily and moves much more comfortably. It is not enough just to know decoration in order to understand the psychology of the customers and offer them appropriate solutions. At the same time, it is necessary to be an expert in the field and to create a correct customer perception. A proper understanding of customers’ expectations helps to achieve the targeted result.
Door Detail in Luxury Stores
The fact that the door of a store where luxury products are sold is closed can be an advantage for this store. Because, people who do not want to go to the same place as everyone else enter that store. This means that the brand achieves its purpose. For this reason, when creating a store concept, it is necessary to know many points from the quality of the products to to their prices. In this regard, interior architects brainstorm with company owners and determine the most accurate result with the concept, and then many different details such as material board, purchasing list, shop design guide, graphic designs, operational solutions, sketches, three-dimensional project implementations are taken care of. In these details, a common denominator is found with the store owner.
Experience with Three-Dimensional Designs
Making three-dimensional designs gives information about how the store will look after the implementations. After the three-dimensional design implementation, the store owner can have the closest or one-to-one implementation to the desired form by revising the design. It is very important to take a holistic approach in a store decoration in order to leave a positive image in the memory of the target audience. It is possible to reach a correct result by getting support from interdisciplinary sources. At this point, the experience of the interior architecture firm is very important. For example; It is necessary to use colors that will highlight the clothes in clothing store designs. Using a multi-patterned and animated wallpaper in the background will reduce the appearance of the dress hanging in the foreground. It is necessary to stay away from all kinds of crowds that may create confusion in the mind of the customer.
Cabinet Design Affects Purchase
Insufficient number or non-functionality of cabinets in a clothing store determines the purchasing tendencies of consumers. Customers who want to try and buy the clothes may give up trying on the clothes when they see any unhygienic and negative conditions in the cabinets. In such cases, they may decide not the buy the clothes. The store owner, who does not see any problems in the decoration of the store, may not see the deficiencies in his store without contacting the architectural firm, which is an expert in the field. Even when you think everything is okay, you may not see the whole picture. For this, a professional eye from the outside will always be your assistant.
Invest in Your Business to Increase Your Revenues
You should get support from professionals in order to increase your customer base and thus increase your income. You will have specific implementation that will meet your expectations with interior design services that you can choose not only in clothing store implementation, but also in all commercial areas from offices to markets. You can contact us to immediately benefit from interior design services, which are very advantageous especially for brands that are on the way to institutionalization.